The Lost Smile Book Review*




I’m supporting Wrigley’s Extra who have just released their first children’s storybook called The Lost Smile as part of their Extra Smile Back charity campaign.

The book is a lovely story about a little boy who realises his family aren’t smiling anymore, and so goes on a smile hunt to find them.  The aim of the storybook is to remind parents about the power of a child’s smile and the importance of protecting it. I have read this book to Jay recently and continue to do so. I certainly want to protect his smile as he grows up and fortunately he didn’t mind me brushing his teeth which I’ve done ever since he started getting his milk teeth. Now at 27 months he is happy to brush his own teeth under my watchful supervision!

The Extra Smile Back Project aims to protect children’s smiles by donating money from every pack of sugarfree gum sold during the promotional period to charity partner Action for Children. The monies will be used to create and run oral health workshops, endorsed by the Oral Health Foundation. With this activity Wrigley aims to protect the smilesof over 10,000 children and 5,000 parents across the UK.

Research conducted by Wrigley’s has revealed what parents already know that it’s still the simple pleasures in life that make our children smile. Forget technology pulling silly faces (44%), reading stories (28%) and playing hide and seek (27%) remain the best and simplest ways of putting a smile on a child’s face said the survey of 1,000 parents and children.

Launched as part of Wrigley Extra’s Smile Back Project – The Lost Smile depicts Kyle’s search for his family’s missing smiles, armed with a toothbrush “for brushing up smiles”, and a feather duster, “to tickle out hiding smiles.”

6,500 copies of The Lost Smile – authored by children’s poet Joseph Coelho and illustrated by Sheena Dempsey  will be distributed free of charge through a Wrigley’s Extra partnership with The Co-operative, reaching children in parts of the UK where rates of tooth decay among children is particularly high.

Joseph Coelho, author of The Lost Smile said: “It’s so exciting to hear from the research that a simple bedtime story is still so meaningful to children. Children give smiles so easily and yet as grown-ups, the pressures of modern life can stop the smiles from happening. This book is a simple nudge to parents to smile. You smile and the world smiles back. So it’s critical that we protect those smiles.”

The monies raised from sale of the book will go towards Wrigley’s Extra Smile Back Project which aims to protect children’s smiles by donating money for every pack of Wrigley’s Extra and every storybook sold to its chosen charity partner, Action for Children. This will fund the creation of oral healthcare workshops for families across the UK, benefitting more than 10,000 children and 5,000 parents in its first year.

For information on how to protect your family’s smiles and how you can support the SmileBack Project through the purchase of The Lost Smile, visit The book is available for £3.99 RRP and all funds raised through its sale will go towards supporting the work of Action for Children and the Oral Health Foundation.


I have 5 copies of the book available to give away over the next two weeks from the date of this post so please do contact me via my email with your details should you like a copy and I would be more than happy to post one to you providing you live in the UK.

Thanks for reading